TYPES OF ARTWORK:
RASTER>Raster artwork is an image created of many pixels.
This results in art that is not editable, scalable, or able to be separated for spot color reproduction.
This form of art is acceptable only for 4 color process printing.
COMMON RASTER FILE TYPES INCLUDE:
.jpeg, .bmp,. psd, .tif, .pcx
VECTOR>
Vector artwork is an image created of points and paths.
This results in artwork that is editable, scalable, and able to be separated for spot color reproduction.
This form of art is required for all screen-printed products.
COMMON VECTOR FILE TYPES INCLUDE:
.ai, .cdr, .eps, .indd, .qxd
(these formats may also contain raster elements)
ALL FONTS MUST BE CONVERTED TO OUTLINES OR FONT FILE INCLUDED.
LIVE TEXT AND CONVERTED TEXT
LIVE TEXT>Live text is still in a text format in the artwork's original program
and can still be spell checked and corrected.
Live text REQUIRES the fonts used in order to be displayed and printed correctly.
CONVERTED TEXT(OUTLINES/PATHS/CURVES)>
Outlines/Paths/Curves are vector artwork and as such can no longer be spell checked.
Converted text DOES NOT REQUIRE fonts to be displayed and printed correctly.
PREFERRED FORMAT
CUT MARGINS AND BLEED
CUT MARGIN>
Cut margin is the minimum space required between elements of art
and the finished edge of the product.
Size and product are the two main factors that determine cut margin.
Note that bleed borders must meet or exceed our minimum cut margin.
BLEED>
Bleed is the distance the ink extends past the finished edge of the product before final cutting.
Standard minimum bleed is 1/8"(.125"). Raster files must allow for the required bleed when submitted because they are not editable like vector files.